Perodua Malaysia Masters

The Malaysia Masters is a badminton tournament at the Super 500 grade, formerly a Grand Prix Gold. It is one of the seven BWF (Badminton World Federations) World Tour Super 500 event by BWF.

The tournament’s key visuals and supergraphic system that DIA designed created a strong impact and unified look and feel for the tournament. This elevated the tournament’s image to an international level. The activation also cascaded to Perodua’s PR booth by incorporating gamification elements throughout the booth. The Spin-and-Win and photobooth area at the PR booth allowed visitors to engage with their key players by leaving a message on the postcard to players wall and also during the meet and greet session arranged by Badminton Association of Malaysia (BAM).

Through this tournament, the event garnered almost 15k visitors throughout the 6 days tournament with approximately 2,000 visitors to the Perodua PR booth and 10,000 thunder sticks distribution to the spectators. And in the year of PMM2019 has successfully gained RM18million of total PR value and RM6 million of total ad value.