Champions eFootball

The vision of Champions eFootball is to provide the most prestigious eFootball tournament for the best football leagues and clubs. It is also designed to satisfy fans’ desires to see their own football clubs to compete against world’s best clubs at a global stage.

The brand identity reflects the spirit of the brand and the digitalised crown symbol to convey the message of ‘Be the best for the game”. The symbol, which is supported by a beautifully crafted hallmark, plays a central role in the identity and is consistently used to express the brand’s essence. It allows the framing of different perspectives and signifies the aggressiveness for the brands. Each application becomes a unique piece of element to tell the story.