DuPont - Snack It Right Campaign

DuPont’s food and beverage arm has just launched a snacking campaign focused on research into ASEAN consumer trends and has identified seven food and beverage concepts to zoom into within this.

Well entrenched in the B2B food ingredients and solutions space, DuPont Nutrition and Health wanted to empower customers with new product innovation possibilities and help them compete more effectively in the market. 

Overcoming the invisibility of ingredient branding, we made the invisible visible by drawing on a deep consumer insights across the region to arrive at 7 compelling packcepts that connected the B2B value proposition with tangible B2C finished products. The lifestyle benefits of these prototypes were extolled, so as to whet the appetite of brand owners and tempt them to innovate.