The journey for the best

Snowflake started as a Taiwanese dessert brand. After years of curating delicious desserts, they decided to expand their offerings and move away from being solely a Taiwanese dessert brand. Snowflake is a strong advocate for nature and sustainability. They prioritize using natural ingredients in all their products.

The identity is designed through a narrative of ‘Nourishing every moment’. Different arrows move into a center point to symbolize Snowflake as a place to bond and build relationships. It looks like a tree to signify continuous growth and sustainability efforts.