Certio - Unlocking high performance

Ingredient branding paved the way for a new identity that expresses mastery and quality. A once invisible value proposition became a tangibly powerful differentiator for the company.

Our objective was to help the brand gain recognition as a relevant and visible ingredient brand. We identified the opportunity to help SDP realise that its premium quality offering was creating value, but that by investing in the brand, they could take that value even further.

The new logo, which symbolises a trusted hallmark, and supergraphic system, which captures the superior quality and progressive nature of the brand, brings forth a lease of life. Additionally, we worked closely with the marketing and product innovation teams to rationalise and reorganise the brand architecture, dramatically streamlining the portfolio with a simple yet effective monolithic identity system. Through Certio, we have successfully enabled SDP with a renewed focus to market its premium offerings to a growing clientele.